Alyssa Erickson

Alyssa Erickson is a Kentucky native who became passionate about hemp after discovering its rich ties to her home state. She graduated from Murray State University with a Bachelor’s degree in Public Relations and Mass Communications in 2014 and relocated to Lexington, Kentucky where she co-founded several hemp-focused entrepreneurial endeavors with the goal of advancing the local and national industry. Through creative content and messaging, media strategies, special events and appearances, and coordinated efforts with local community business and organizations, Erickson grew grassroots initiatives that have reached more than one million online users and thousands of Kentucky visitors or residents. She currently serves as social media and marketing coordinator for multiple clients in the hemp space, including the U.S. Hemp Roundtable, managing all social platforms, creating content such as graphic assets and videos, while developing and designing digital and print materials.