U.S. Hemp Roundtable Board of Directors Unanimously Votes to Prioritize the Protection of Direct to Consumer Online Sales.

Last week, the Board of Directors of the U.S. Hemp Roundtable unanimously voted to prioritize the protection of direct-to-consumer (DTC) online sales as a non-negotiable cornerstone of the hemp industry’s success. We will continue working diligently with our friends in the alcohol and cannabis industries to develop strong regulatory frameworks for retail, but it is equally important to preserve online DTC for all hemp product lines. A significant majority of hemp revenue comes from online sales—removing this option would devastate farmers, small businesses, and consumers.

We strongly support the requirement of robust, third-party age-verification technology to keep adult products out of the hands of minors while meeting modern consumer demand. The alternative to thoughtful regulation online and at retail is an expanded illicit market, which threatens public health and safety. Let’s protect free enterprise, foster innovation, and work together to build a thriving, sustainable marketplace for everyone.

We value your thoughts on this critical issue—please join us in shaping a fair, innovative future for hemp.