December 13, 2019
Prevention Magazine Honors the U.S. Hemp Authority
We are proud to share that Prevention magazine, a leading provider of trustworthy health information for over six decades, with more than two million readers, selected the U.S. Hemp Authority for one of its 2019 Health Breakthrough Awards, billed as ten major medical innovations of the past year. The magazine editors wrote:
There’s promising research on and plenty of rave reviews of the anti-inflammatory and antianxiety power of cannabidiol (CBD), a cannabis compound that doesn’t get you high. It’s now showing up in everything from oils, tinctures, and topicals to CBD-infused lattes and cocktails. Heck, even Coca-Cola is reported to be considering adding it to some of its beverages as an ingredient. However, with little regulation dealing with quality control in this booming industry, it can be tough to know for sure if what you’re buying is good quality. Enter the U.S. Hemp Authority, a watchdog for the industry that has created a certification program to provide some guidance for consumers. CBD producers, manufacturers, and growers have to meet stringent standards set by the U.S. Hemp Authority and pass an independent audit to use its seal.
Also this week, Josh Long of the industry vanguard Natural Products Insider, wrote an excellent, in depth piece about continuing improvements being made to the program after an intensive public outreach process.
These are welcome endorsements of the industry’s critical effort to promote high standards, best practices and self-regulation for hemp growers, processors and brand owners. While the FDA delays action on regulating CBD, the US Hemp Authority’s certification seal provides the invaluable signal to consumers that products are safe and to law enforcement that products are legal.
For more information on the U.S Hemp Authority, its standards, and the companies that have qualified for certification, go to www.ushempauthority.org.