Save CBD Day

The Story: 

On August 8th, U.S. Hemp Roundtable and its members will turn National CBD Day into National Save CBD Day. With the continued threat to the hemp industry across the nation, we are leveraging this moment to increase awareness of the potential bans on 90-95% of hemp products under consideration in Congress. 

Even if your customers know about the Mary Miller amendment, they may not fully understand the detrimental consequences of this language that is continuing to be used in various bills. To spread the word on the disastrous impacts of changing the definition of hemp federally, we’ll share our stories and those of our communities on why it’s so important to #SaveCBD – all at the same time.

This campaign aims to utilize real voices in the hemp community to share why it’s so important to #SaveCBD.

Our Ask:

On August 8th, we are asking you to flood social media with your stories, and stories from vendors, business partners, and customers who would be impacted by a federal ban on hemp. Utilize your own digital and social media channels to share these stories, keeping in mind best practices for your channels and audiences. 

We’ve made it easy for you to participate. You can access our pre-made graphics with this link, which are also included at the bottom of this email, that have been created specifically with Instagram and Facebook in mind. 

And, we think we can make an even bigger impact by sharing real people and stories. If you’d like to post something a little more personal in video or quote card format, consider answering or asking participants at least one of these questions:

• Why is it so important to #SaveCBD and hemp? 
• What would a national hemp and CBD ban mean for you?
• If the current Mary Miller amendment is passed, how would it impact you?
• What is something you wish people knew about the current Mary Miller amendment?

Graphics formatted for Instagram Posts, Stories, and Facebook can be found at https://hempsupporter.com/resource/save-cbd-campaign/

The Details

Post your videos on August 8th, 2024. We want to create a big splash on National CBD Day, so we all need to post on this day. You can post on any and all channels you have. Feel free to make this a series and continue this type of content after August 8th as well. 

Use the hashtag #SaveCBD in your social and email content. To create the biggest impact, we want to all use the same hashtag to bolster our message. Feel free to use other hashtags as appropriate for your channels. 

Direct people to this link using the following general call to action: Your access to hemp and CBD is in jeopardy. Take federal action now. 

Tag U.S. Hemp Roundtable on social channels so we can share from our owned channels:
– Facebook: @hemproundtable
– Instagram: @hemproundtable
– X: @hemproundtable
– LinkedIn: @hemproundtable
– YouTube: US Hemp TV

Support and amplify others. As appropriate for your channels, like, comment, and share others who are joining in on the #SaveCBD campaign to your owned channels to help bolster our message.