U.S. Hemp Roundtable Partners with BlueCheck to Ensure Meaningful Age Verification for Legitimate Online Adult Hemp Sales

FOR IMMEDIATE RELEASE  
Contact: Kerry Hinkle
 [email protected]
March 25th, 2025

Establishing meaningful age verification through services like BlueCheck signals to policymakers the hemp industry is serious about keeping adult hemp products out of the hands of minors. 

WASHINGTON D.C. — The U.S. Hemp Roundtable, the hemp industry’s leading national advocacy organization, is proud to announce its partnership with BlueCheck, a market leader in age verification technology, to help hemp businesses ensure only legitimate online adult hemp purchases.

As online sales of hemp-derived products continue to grow, ensuring regulatory compliance while maintaining a seamless customer experience is essential. Earlier this year, our board unanimously voted to protect DTC sales, and we have since shared this legislative framework with lawmakers nationwide to address concerns about minors purchasing hemp products online. Our partnership with BlueCheck reinforces this commitment.

“We strongly support the requirement of robust, third-party age-verification technology to keep adult products out of the hands of minors while meeting modern consumer demand,” said Jonathan Miller, General Counsel of the U.S. Hemp Roundtable. “Compliance with age-verification laws is a top priority for the hemp industry, and in 2025, we have more tools at our disposal than just a quick glance at an ID. Our collaboration with BlueCheck will help hemp businesses comply with age-restriction laws while ensuring only legal adult consumers can complete purchases online.”

BlueCheck’s highly automated age verification system provides seamless identity checks that integrate directly into e-commerce platforms, including Shopify, Magento, BigCommerce, and WooCommerce.

How BlueCheck Works

BlueCheck’s multi-layered verification system captures and verifies customer information in real-time using trusted identity databases. Key features include:

• ✅ Instant Verification – Third party verification matches name, address, and date of birth against leading identity databases. 
• ✅ Shopify Integration – Direct Order ID linkage for a full audit trail. 
• ✅ Photo ID Backup – When needed, a secondary verification method. 
• ✅ Trusted Resource – Similar technologies are used to verify age for tobacco and alcohol purchases.
• ✅ Automated Order Management – Failed verifications trigger refunds and restocking.
• ✅ Regulatory Compliance – Dual verification logs, AES-256 encrypted storage, and compliance with legal record retention requirements.

“BlueCheck is excited to partner with the U.S. Hemp Roundtable to support responsible sales in the hemp industry,” said Alex Zeig, CEO of BlueCheck. “Our system not only ensures legal compliance but also helps businesses maintain a frictionless purchasing process for verified adult consumers.” 

Exclusive Discount Offer

As part of this partnership, BlueCheck is offering exclusive, discounted pricing for companies that sign up through the U.S. Hemp Roundtable. Each rate is customized to meet the unique needs of individual businesses.

For more information on how to integrate BlueCheck’s age verification into your e-commerce platform, email [email protected].

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About U.S. Hemp Roundtable 

The U.S. Hemp Roundtable advocates for just, science-backed laws and regulations that support hemp farmers and a sustainable, responsible industry—from cultivation to consumer. We champion safe manufacturing, ethical distribution, and policies that protect consumer access to plant based adult-use products, while keeping them out of minors’ hands. More at hempsupporter.com.

About BlueCheck

Founded in 2014 and headquartered in Austin, TX, BlueCheck is a premier age verification platform utilized by 10m+ users. With direct integration into hundreds of online platforms, BlueCheck delivers real-time, high-accuracy age validations—reducing fraud and improving platform trust.